AdWords/PPC Management

Many search engines like Google and Bing show ads alongside their search results. This is some of the best advertising real estate you can buy, because the customer already knows what they want and are simply searching for a place to buy it. Because these ads are so valuable, you’ll be competing in auctions against other businesses for the right to advertise in this space.

Search ads are usually sold in a “pay-per-click” (PPC) format. In these situations, businesses bid for the right to use specific phrases in their ads. Then each time someone clicks on the ad, the business is charged a small amount. Phrases which are especially effective are obviously more expensive, but they result in more hits to your site.

This process can be pretty confusing at first, and the difference between a profitable ad campaign and one that loses money can be razor thin. Our extensive knowledge and experience in the search ad business means that we know what each click should cost, and we know how to write effective ad copy that results in more sales. Most importantly, we’ve established reliable metrics and systems to determine which ads are making you money and which need to be redesigned.

By teaming with Illuminati Karate to manage your PPC campaign, you’ll ensure that your advertising dollars are being spent efficiently. Online advertising can be a goldmine once you fully understand the unique opportunities and challenges it presents.