August 01, 2013
SEO, or search engine optimization, is the science of bringing more visitors to your website from search engines like Google, Yahoo, and Bing.
Visitors coming from search engines are especially valuable because they tend to be well-informed, technologically savvy, and most importantly – ready to buy. Even better, we don’t have to pay for each additional visitor: after an initial investment in SEO, each marginal visitor is free.
SEO can be a time-consuming task, but you might be surprised by how much low hanging fruit is available. Here’s 5 SEO improvements you can make to your website right now that will bring you more traffic from search engines like Google. (more…)
April 25, 2013
WordPress is a fantastic platform: it supports some great features, it has a very large install base, and there is a large community of developers supporting the product.
That being said, both good and evil people have access to the code-base so there are several security basics you want to follow. There are some great tips available on the WordPress Codex, here, and one of those tips is to change your MySQL Table Prefixes.
April 10, 2013
A popular way to add subscribers to your email list is to offer a whitepaper, special report, ebook, or another type of giveaway in return for the visitor’s email. This is called a Lead Capture Form, and its popular because it works extremely well.
If you’re using Contact Form 7 already, you’ll be pleased to find out that turning a normal Contact Form 7 form into a lead capture form is easy! (more…)
January 18, 2013
Frequently, we use WP-PageNavi as our plugin of choice for outputting pagination links on WordPress sites.
Often, however, I want to customize its HTML output. Sometimes I need to display my items in a list, other times I just want to wrap them in some custom HTML. In both situations, I find it difficult to get the job done without a workaround.
I cooked up a quick function to customize the HTML output of WP-PageNavi, by wrapping the output in list item tags, and thought I would share it.
November 18, 2012
The Big Idea: Keyword Research Tells You Volume, Keyword Difficulty Tells You Feasibility
When doing keyword research, especially in the context of finding “low competition” keywords, its important that you don’t become overly obsessed with the long tail. No matter what, if there’s no one searching for a keyword anyway you shouldn’t allocate a lot of your time pursuing that phrase. Keyword competition is about choosing amongst a list of good keywords to choose the ones which are relatively easier to rank for. But its very likely that all of the keywords you target will still be difficult.
This article will teach you how to prioritize your efforts by comparing the relative difficulty of each phrase. Our hope is that on your next SEO campaign, you’ll find at least one keyphrase which you expected to be more difficult than it actually is.
Before You Begin
If you haven’t already, put the keyword list in an Excel or Google Drive spreadsheet. You’ll want to make at least 8 columns: Keyword, Search Volume, Google:allinurl, Google:allintitle, Google:allintext, Authority Domains on Page 1, Keyword Difficulty Score, Notes. We’ll explain each of these in the article, and tell you how to fill them in.
We’ll be filling in these as we go. The “notes” field is a general purpose place for you to capture any interesting features of the results for that key phrase. For example, you might make a notation that although the domains returned for this search result are high authority, the content is several years out of date. Keyword difficulty calculation always has a large subjective component, and so its important to record not only your final score but the reasons why you came to that score.
Now that your spreadsheet is setup, you’re ready to begin. We’ll explain the method in just a few short steps below. (more…)
October 24, 2012
We are proud to announce that we have released our first plugin in the WordPress Plugin Directory – the IK Facebook Plugin.
The IK Facebook Plugin is a easy-to-use plugin that allows users to add a Facebook Feed as a Widget or via a Shortcode. It includes options to link back to a site, title the Feed, add custom CSS, and more!